Museum
The Exhibition
Welcome to the FILA Foundation Museum: a fascinating journey into the brand’s history. Founded in 2012, the museum is committed to offering an evolving experience, allowing visitors to explore the entire history of FILA, from its birth to the present day.
Here, you have the opportunity to experience all the key moments of FILA’s history: from the first factories, the next stage of evolution, the birth of the iconic FILA logo, the sports gear worn to victory by numerous athletes, and the fashion collections seen on the runways from the 1980s till now. A key role in the brand’s history was played by Pierluigi Rolando, the designer of the FILA collections. His work includes the prototype of the famous Borg polo shirt, the first AQUA TIME swimsuits, and the FILA SPORT line
An important part of the visit is an in-depth look at the evolution of the FILA logo. Designed by Sergio Privitera in 1973, the red and blue letter F framed in a box represents simplicity, immediacy, legibility and recall – characteristics that have made it one of the most iconic logos of all time. It captures the attention of visitors, allowing them to understand the identity of the brand.
The exhibition is spread out over ten rooms, each one designed to offer an experience without visual or physical barriers. The visitors are immersed in the extraordinary 100-year-old history of FILA. Seeing iconic garments evokes special emotions. A symbolic soccer jersey, a pair of legendary basketball shoes, an unforgettable tracksuit; all these await you in our museum.
We invite you to visit us Monday through Friday, 9 am to 1 pm and 2 pm to 6 pm. Admission to the museum is free, subject to online reservation. You can find us at Via Seminari 4/A, Biella, Italy. Don’t miss the opportunity to immerse yourself in the history of one of the world’s most beloved and iconic brands.
We look forward to seeing you!
Exploring The Exhibition:
Our video collection offers a variety of historical, news content, personalities, and events that are closely related to what you will find inside the museum. Each video is designed to capture your attention, leaving you wanting to learn more with a free, guided tour of the museum.
Through moving images, you will have the opportunity to admire up close some of the items that have marked the history of the brand. You will witness iconic garments and accessories worn by great sports champions and renowned designers, leaving you fascinated and inspired.
Browse through our collection of videos and be transported into a world of history, art and emotion. Afterwards watching them, book your visit online. We are open Monday through Friday from 9 am to 1 pm. and 2 pm to 6 pm. Admission is free, subject to online reservation.
