TUTT1 1NS1EME – THE EXHIBITION

Ecological Footprint embodies the impact that humans have on the planet. Using a FILA Disruptor sneaker, a camera and Photoshop, the final, semi-realist result highlights the company’s commitment to sustainability. The subliminal message that FILA is aware of its ecological footprint is expressed by the imagery in the picture, and the text in English aims to resonate with an international audience.

Ecoprinting is a sustainable printing and dyeing technique using materials offered by nature: leaves, roots and flowers that are devoid of chemical substances. Fabrics are commonly plant-based (cotton, hemp) or natural, such as wool or silk. Nature presents itself and gives us emotions, in a process which we are just beginning to master.

In the digital illustration FILA – City Of The Future, presents an axonometric space made up of letters that compose the FILA and TUTTI INSIEME (‘All Together’). Within it, we can see some of the athletes who have helped make the brand’s history, from the navigator Giovanni Soldini to tennis players Evonne Goolagong Cawley and Adriano Panatta, and the mountaineer Reinhold Messner. It’s a visual storytelling of the brand, celebrating an innovative spirit, that continues to evolve.

By presenting a group of fun, colourful parrots – birds that can recreate human basic phonics and thus remind us of our childhood – this work speaks of the urgency that surrounds sustainability. It has to permeate everything, from food to clothing and housing. These three areas are represented by three of UNESCO’s ‘ creative cities’: Piedmont, Alba (gastronomy), Biella (textile crafts) and Turin (design).

This project is a concrete, feasible example of ‘active mobility’. It speaks of sustainably as ‘a developmental condition able to guarantee the fulfilment of the needs of the present generation, without compromising future generations’ possibilities to achieve theirs’. The video recognises a process of awareness that, starting from Biella, could lead to changes in the national traffic code: for example, skates are recognized as a mode of urban transport.

Our planet is becoming more fragile day by day, both from an ecological and a social perspective. A process of awareness is necessary. Starting from this premise, the creators developed a work that originates from FILA’s characteristic language: swapping green for red presents the first moment of reflection on ecology. The universal recycling symbol represents the concepts of sustainability and equality – both environmental and social – in the best possible light.